20VC: How Duolingo Scaled to 8M TikTok Followers, How to Create Viral Content, Why Most Companies Suck at Content Marketing and How to Change & Why You Should Not Work with Content Agencies with Zaria Parvez, Global Social Media Manager @ Duolingo
This podcast episode explores the journey of a content creator from Duolingo, emphasizing the strategies and challenges of creating engaging content on TikTok, such as understanding the platform, building a unique brand identity, developing engaging storylines, and adapting content to different platforms. The discussion also delves into the strategies behind Duolingo's TikTok success, such as authenticity, creativity, and embracing internal content creation. Additionally, the episode touches upon the role of luck, hard work, and troublemakers in success, the challenges of balancing creative originality and copying successful content, and the ongoing evolution of content creation in the digital age.
