From clicks to trips: Tourism bureaus' digital-physical crossover

This podcast episode explores innovative approaches to tourism promotion in China and Europe, highlighting digital platforms like short videos and live streaming, visually appealing content, storytelling, and collaborations with influencers. China's recent virtual battle among cities to attract tourists through creative campaigns and local tourism departments engaging with netizens is discussed. The episode also focuses on Luoyang's unique strategies, including distributing man-made diamonds and greeting travelers with majestic warriors, and the fierce competition among different regions in China. The importance of providing excellent services and irreplaceable features is emphasized along with the shift towards digital savvy and blending cultural pride to chart new paths in travel.