This podcast episode delves into the intricate dynamics of power within the travel industry, exploring the roles of charisma, soft power, and influential figures shaping the sector. Through discussions featuring notable personalities like Secretary Pete Buttigieg and Taylor Swift, the conversation highlights how power transcends traditional boundaries, reflecting the necessity for diversity and innovation as key trends for the future. It ultimately reinforces the idea that understanding and quantifying influence in travel requires acknowledging both conventional leaders and emerging forces, paving the way for a more inclusive and responsive industry landscape.