This podcast episode follows the entrepreneurial journeys of two successful founders in the social media marketing SaaS industry. They discuss their motivations, challenges, and strategies for developing and differentiating their products in a saturated market, as well as the importance of understanding the customer journey and tailoring marketing accordingly. They also delve into the personal and professional challenges of running multiple companies as a solo founder and the importance of building a dedicated team and maintaining a healthy work-life balance.
