This podcast episode explores Fokke de Jong's entrepreneurial journey from bootstrapping a suit-selling business to building the global brand Suitsupply. De Jong shares the challenges and strategies involved in sourcing high-end fabrics, optimizing manufacturing processes, and expanding into new markets. The episode highlights the importance of taking calculated risks, embracing innovation, and investing in staff development to build a successful retail brand. De Jong emphasizes the need to balance growth with control to maintain the brand's identity and excellence.