This podcast episode explores the crucial yet often overlooked issue of wasted spend in Amazon PPC, emphasizing the importance of tracking non-converting spend—search terms that generate clicks without resulting in orders. The speaker provides a step-by-step guide on how to track this data effectively and analyze its significance over an extended period to recognize trends and enhance advertising efficiency. By introducing the ACoS power ratio and its implications, the episode encourages listeners to take action in understanding and managing their non-converting spend to optimize their advertising performance.
