This podcast episode explores the entrepreneurial journey of Mike Salguero, founder of ButcherBox, a successful meat delivery company. Salguero emphasizes the importance of aligning incentives between entrepreneurs and investors, the viability of starting a business without venture capital, and the power of pre-selling, influencer marketing, and focusing on profitability from the start. He also discusses the challenges and decisions faced by ButcherBox during the COVID-19 pandemic and how the company managed to grow and maintain its core values without outside funding.