PPC Strategy for Winning the Amazon Buy Box

This podcast episode delves into the complexities of managing Amazon PPC campaigns, particularly focusing on the critical issues of losing the Buy Box and the subsequent decline in impressions that affect sales velocity. The expert provides insights on analyzing product listings and emphasizes the importance of keyword targeting strategies. By suggesting adjustments in bidding practices and expanding the keyword focus beyond exact matches, the episode aims to equip sellers with actionable strategies to enhance their visibility and sales potential on the platform.