Mobile Gaming: A Freemium Economy - [Business Breakdowns, EP.115]

Mobile gaming has undergone significant growth, fueled by freemium business models and the accessibility of smartphone gaming. Industry shifts have led to the dominance of larger publishers and a focus on acquiring mobile gaming companies rather than developing in-house. In-app purchases and microtransactions have unlocked the potential for freemium games, emphasizing retention and balancing metrics for optimal outcomes. Acquiring users and delivering constant content are key to success, as well as considering return on ad spend and evaluating alternatives to user data profiling. Emerging technologies and shifts in the app store ecosystem are shaping the future of mobile gaming, with potential for increased innovation and competition.