This podcast episode provides a comprehensive overview of Rakuten's journey, from its humble beginnings under founder Hiroshi Mikitani to its dynamic expansion across various sectors and the ambitious foray into the mobile network industry. Emphasizing the importance of an integrated ecosystem bolstered by a robust loyalty points program, the episode showcases how Rakuten navigated the challenges of digitization in Japan and its overseas endeavors, all while maintaining a competitive edge through trust and customer service. It serves as a testament to the necessity for optimism paired with strategic assessment in business, especially in leveraging core strengths for successful growth.
