Lululemon Athletica: The Athleisure Leader - [Business Breakdowns, EP.120]

This podcast episode explores the factors that contributed to Lululemon's success, including its community-based branding approach, innovative product offerings, and focus on female customers. The company's growth from a fast-growing entrepreneurial venture to a professionally managed company is examined, along with the challenges it faced and its strategies for capturing a larger male consumer base and expanding its global presence.