This podcast episode delves into the consequences of excessive consumerism driven by the advertising and PR industry and explores the possibility of using creativity in the industry to promote responsible consumption through the concept of the Honesty Squad. It emphasizes the global nature of the issues and the importance of reducing waste, encouraging mindful shopping, and recycling old products for reuse. It also highlights the need for creativity in addressing global challenges and the responsibility of the industry to make right for the brands they represent, as well as for the planet and its people.
