In this episode of Women in B2B Marketing, host Jane Serra interviews Natalie Gullatt, a B2B marketing expert and the President of the Black Marketers Association of America (BMAA). Natalie shares her career journey, discussing her transition from law to marketing and her experience in various industries.

Natalie talks us through:

the differences between B2B and B2C marketing, highlighting the broader range of responsibilities for B2B marketers
the importance of customer-centricity, customer success managers, and advocacy marketing
metrics used to measure the success of advocacy marketing
current strategies for driving growth and revenue
why content creation is only valuable if it is effectively distributed to the target audience
high costs and low conversion rates of in-person events
the role of customer marketers in retaining and generating revenue from existing customers
the BMAA and its mission to empower and support black marketers
why companies must be committed to diversity, equity, and inclusion

Key Links:

Guest: Natalie Gullatt - https://www.linkedin.com/in/nataliegullatt/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Black Marketers Association of America (BMAA): https://blackmarketers.org/

35: Advocacy Marketing Metrics that Matter - with Natalie Gullatt, President of the Black Marketers Association of America (BMAA)

Women in B2B Marketing