In this episode of Women in B2B Marketing, host Jane Serra speaks with Marketing and Strategy Consultant Rashel Hariri. They discuss Rashel's journey into marketing, her experiences working in corporate jobs, and her transition into entrepreneurship. Rashel shares her dislike for the term "hustle", her process of discovering her next project using the Japanese concept of ikigai, and the importance of finding joy in one's career. She also talks about her podcast "She's Interesting", the lack of representation of women in business, and the taboo around discussing money.

Rashel talks us through:

what inspired her to start her own business and create something of her own
using the Japanese concept of ikigai to determine her purpose
juggling multiple businesses and projects
finding a balance between different seasons of work
setting boundaries and communication in work and personal life
the lack of content that represents her as a woman of color in her mid-30s, married, and focused on business, money, and well-being
breaking the taboo around talking about money
the value of sharing investment opportunities in a community
similarities and differences between B2B and B2C marketing
implementing a long term marketing strategy and the time it takes to see results
focusing on what actually works in marketing and stripping out unnecessary tactics
the importance of taking action and not waiting for perfection

Key Links:

Guest: Rashel Hariri - https://www.linkedin.com/in/rashelhariri/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

She's Interesting Podcast - https://podcasts.apple.com/ca/podcast/shes-interesting-with-rashel-hariri/id1709503027

43: Let's Talk About Women, Money, and Marketing - with Rashel Hariri, Marketing and Strategy Consultant, Fractional CMO, and Executive Advisor

Women in B2B Marketing