This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”

But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy it?” It’s a question that resonates with many of us, doesn’t it? We’re all eager to jump into marketing and sales, but it's pivotal to pause and reflect on the product's demand.

In today’s episode, we’re diving deep into this. We’re exploring how to gauge if your idea has wings before you pour your heart, soul, and resources into it. We’ll guide you on gathering those crucial data points and insights that will help you decide whether to take that leap. It’s all about ensuring your investment in time and money is well-placed and not jumping blindly onto the marketing bandwagon!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com

Mentioned in this episode:

HubSpot

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