This podcast episode explores practical marketing insights based on recent scientific research. The interview with Thomas McKinlay, founder of Ariyh, highlights the importance of limiting the number of benefits listed for a product or service to three, as exceeding this number can weaken the message's persuasiveness. The episode also discusses the significance of balancing persuasive claims, showcasing the costs behind products to build trust, using descriptive color names in product descriptions to increase satisfaction and purchase intent, and incorporating branded ingredients to make products more attractive. Additionally, the episode emphasizes the use of simple language and precise units in marketing to enhance comprehension and build trust with customers, as well as the positive impact of concrete phrases and simple language in product names and descriptions on consumers' perception and purchase intent.
