Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.

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In this episode, I chat with Enzo Avigo, CEO of June.so. We delve into the journey of product management and the shift from being a Product Manager at companies like Zalando and Intercom to becoming a Startup founder. Enzo shares his insights on the key differences between product management in large companies and startups, and how that experience shaped his approach to building June.so, a platform for B2B SaaS companies that provides customer analytics for product-focused teams. We discuss positioning, product-market fit, and how to align multiple aspects like brand, marketing, and product into what Enzo calls "Position Market Fit."—

By the end of this episode, you’ll gain insights on:- The transition from PM to Founder

- The role of design and user experience in creating a strong product position

- How to build a memorable product experience that stands out

- Practical examples of positioning, including how Enzo applies it at June.so

- Lessons learned on when to outsource brand work and when to handle it in-house

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Key highlights from this episode 👇

1. From PM to Founder: Enzo discusses the dream many Product Managers have of founding their own company and why it's so challenging to take the leap.

2. Key Differences Between Large Companies & Startups: Enzo dives into why traditional product management techniques don't always translate into startup success.

3. Position Market Fit: We discuss the metaphor of aligning multiple "planets" (product, brand, marketing, pricing, etc.) to achieve Position Market Fit, a crucial aspect for startups today.

4. Importance of Memorable Experiences: Learn how creating a distinct and memorable product experience helps cement your product in users’ minds.

5. In-House vs. Agency: Enzo shares the pros and cons of working with an agency for brand and product design versus keeping it in-house, with real-life examples from June.so.

Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).

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Where to find Kate Syuma, Growth Advisor (ex-Miro):

* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/

* Newsletter: katesyuma.substack.com

Where to find our guest — Enzo Avigo:

* LinkedIn: https://www.linkedin.com/in/enzoavigo/

* June Website: https://june.so

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What we’ve covered in this episode:

[00:00] Introduction

[00:39] Enzo Avigo’s journey from Product Manager to Founder

[02:08] Differences between product management in large companies vs. startups

[06:52] What is Position Market Fit?

[13:20] How user experience and design drive a product’s position

[17:36] The role of memorable product experiences

[22:32] In-house vs. Agency branding — when to choose which

[30:57] Aligning multiple elements (product, brand, marketing) to achieve Position Market Fit

[42:24] Lightning Round: Memorable experiences, brands, and recommendations

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📕 Resources Referenced

* Position Market Fit article on Aakash Gupta Newsletter:

* June.so — Enzo’s B2B SaaS company, Customer analytics for product-focused teams: https://june.so

* “The Holistic Growth Playbook" by Growthmates with insights from 100+ companies on Growth and UX: https://growthmates.club/playbook

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Find your Position-Market Fit: The Role of Brand and Memorable Experiences | Enzo Avigo (CEO at June, ex-Intercom)

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