The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. A whole maturity with the digital shopper, habits and how to build a path to purchase is emerging in the CPG industry. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic.

This episode is sponsored by Contentful.

Find Nicole France on Linkedin at : https://www.linkedin.com/in/lnicolefrance/
Find Contentful on Linkedin at : https://www.linkedin.com/in/lnicolefrance/
Find Contentful online at : https://www.contentful.com/
Find Yann Gautier on Linkedin at : https://www.linkedin.com/in/yanngautier/
Find VML on Linkedin at : https://www.linkedin.com/company/vml/
Find VML online at : https://www.vml.com/

Here's what we asked them :
1. Nicole - let’s start with you. You’ve had quite the career in marketing and have represented many brands. What was unique about contentful that drove you to be here. What is the role of a chief evangelist of content?
2. Yann, you too are a career brand marketer, including operations, scaling and even sold your own company ubitouch. Give us a day in the life of a CPG vertical lead for VML?
3. Yann, let’s jump into content. Over covid and the last 4 years with the consumer’s transformation to be 100 % digital - what has been the significant change in content and communication - what have you observed?
4. Yann - as one who represents several brands, how as AI changed the game and are you working with contentful to fully leverage AI for scale?
5. Nicole - take us through the various services contentful offers. Let’s dive into ninetailed and studio as well.`
6. Yann - what constitutes engaging content and what does it take for a brand to create it on the contentful platform?
7. Nicole - give us some examples of successful content created from the contentful platform powered by AI? Who is doing this well?
8. Yann and Nicole- let’s play What’s next for content? What are the power forces organizing in this space - and why should our listeners pay attention to contentful?

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Engaging and Personalized Shopper Journey Content with Yann from VML and Nicole from Contentful

The CPG Guys