This podcast episode delves into the lucrative world of digital products in e-commerce, as host Peter Prew highlights their potential for 100% marginal profit through upsells and downselling strategies. He emphasizes selecting the right niche-aligned products from PLR resources, creating valuable action guides, and exploring various product types—from articles to checklists. Peter also discusses beginner-friendly options like PLR websites, outsourcing product creation, validating demand through platforms like TikTok and Facebook, and collaborating with passionate experts for course creation, all aimed at equipping listeners with actionable insights to maximize their digital product profitability.