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13 Aug 2023
16m

中国市场重回增长，阿迪达斯何以扭转「八连跌」？

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阿迪达斯和碧桂园分别是服装和地产行业巨头，但他们最近在中国市场面临着一些挑战，例如经济下行和房地产销售下行。阿迪达斯采取了多种措施重回增长之路，如减少椰子鞋库存、推出复古鞋和进行本土设计。碧桂园则遇到了成立以来最大的困难，账面可动用资金持续减少，近期还首次出现了美元债的延期支付。
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