09 Sep 2024

Streaming services have peaked as 2025 ad take set to surge to $200m; Amazon Prime, Kayo, Binge lead local market with ‘sophisticated’ human sales teams but too many streamers to support with ads - Omnicom, Telsyte

Mi3 Audio Edition

This podcast episode delves into the current state and future of the Subscription Video on Demand (SVOD) market in Australia, highlighting the growth trajectories of major players like Netflix and Amazon Prime while examining the emerging importance of advertising as a revenue stream. The conversation emphasizes the necessity for innovation and competition as the market matures, particularly focusing on the role of sales teams in driving ad revenue and the need for granular data to optimize advertising effectiveness. With predictions for significant growth in both subscription and ad revenue over the next few years, the episode resonates with the call for SVOD platforms to evolve creatively and adapt to competitive pressures.

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