Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand.

Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.

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Adaptability in business
Turning challenges into opportunities
The importance of storytelling, email marketing, and a good loyalty program
Leveraging different sales channels
Collaboration and teamwork

Key timestamps to dive straight in:

[03:25] Key interview points: retention, wholesale, low carbon.

[07:00] Getting online fever from COVID.

[09:12] Upcycled bottle designs are beautiful and innovative.

[12:06] Exciting shift to recycling in local market.

[14:58] Fashion industry embracing versatile wholesale methods.

[22:17] Encourage additional purchases through loyalty points program.

[23:24] Listen to Nick’s Top Tips!

Full episode notes here: https://ecmp.info/507

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How Stone Arrow Jewellery Achieved 20% YoY Growth with Loyalty Schemes and Email Marketing

eCommerce MasterPlan