When and How to Change Prices on Amazon for Better Sales

This podcast episode provides a comprehensive overview of effective strategies for maximizing sales on Amazon, highlighting the critical role of dynamic pricing, off-platform marketing, and the importance of strong leadership. The speakers emphasize that sales velocity and Best Seller Rank are closely connected, with successful tactics including leveraging off-Amazon traffic, utilizing email lists, and focusing on product research to find a competitive edge. Additionally, the conversation delves into the significance of leadership styles rooted in love and support, the balance of sales strategies, and the importance of understanding customer needs—all of which contribute to building a sustainable business legacy.