Nailing Your First Launch – Adam Wathan – MicroConf Starter 2018

This episode explores strategies for successfully launching an info product, drawing heavily on the speaker's personal experiences. Against the backdrop of an initial failed SaaS launch, the speaker details a highly successful info product launch, emphasizing the importance of building an audience through helpful online content, particularly on Twitter. More significantly, the episode delves into methods for validating product ideas before committing to development, including testing concepts through tweets and in-depth blog posts. For instance, the speaker highlights the success of a friend who significantly grew their Twitter following by consistently sharing helpful design tips. The discussion then pivots to defining the product format (ebook vs. video course), emphasizing the importance of starting small and iteratively expanding content. Finally, the speaker outlines effective pricing strategies, including tiered pricing and launch discounts, and shares insights on managing the launch process, leveraging early feedback, and closing the sales period strategically. What this means for aspiring info product creators is a clear roadmap for building a successful business, emphasizing audience engagement and iterative product development.