This podcast episode delves into the crucial distinction between evaluating and validating a SaaS idea, stressing the importance of ongoing validation to gauge market interest and viability. Host Rob Walling shares his insights on two primary validation techniques—direct conversational validation for obtaining pre-purchases and verbal commitments, and the strategic combination of landing pages and conversations. He illustrates how these methods not only provide initial interest but also support the creation of a robust pre-launch list, ultimately leading to a successful product launch.