How Pitbull got his name on a college football stadium

This podcast episode delves into the innovative naming rights deal between FIU and Pitbull, showcasing a strategic partnership aimed at generating significant media exposure and buzz, shifting from traditional sponsorships to a dynamic collaboration highlighting both Pitbull's underdog spirit and the multidimensional benefits of the deal, while also projecting future trends in college sports sponsorships and the evolving landscape of branding within athletics.