Cut ACOS on Amazon by Adjusting Your Prices and Image Listing

This podcast episode delves into the sales challenges faced by a self-tan mousse brand on Amazon, emphasizing the need to prioritize sales rather than fixating on fluctuating ACOS figures. The expert guides the client towards a realistic approach, suggesting a strategic focus on generating sales through practical tactics like price adjustments and optimization of product presentation, which can ultimately lead to enhanced organic growth and better visibility on the platform.