7 Surprising SaaS Trends Every Founder Must Know in 2024

This podcast episode unpacks critical insights into the dynamics of SaaS company growth, revealing that teams with three co-founders tend to achieve higher success rates and examining the evolving strategies around free trials and market targeting. The dialogue shifts to the funding landscape, highlighting a cultural pivot toward bootstrapping as a viable growth strategy, while also comparing the effectiveness of freemium versus free trial models in maximizing customer lifetime value. Closing with a focus on advertising efficacy, the episode underscores the dominance of Google AdWords in driving successful marketing campaigns, stressing the importance of tailored strategies for each channel.