In this episode of "The Transaction," Matt Amundson and Craig Rosenberg interview Alec Paul about building a founder brand on LinkedIn. Alec shares insights on why LinkedIn is key for B2B, RevTech, and adjacent industries, emphasizing that executives have outsized influence on the platform. He advises starting by documenting one's career journey and sharing relevant stories, focusing on content that resonates with the target audience. The discussion covers optimizing LinkedIn profiles, creating content pillars, and the importance of authenticity and vulnerability in posts. Alec also touches on leveraging a CEO's brand for outbound strategies and integrating it across go-to-market functions, and the potential of LinkedIn's new video app.
