This podcast episode delves into the complexities of multitasking, examining its detrimental effects on productivity and attention spans in the modern workplace, as highlighted by experts like David Strayer and Gloria Mark. It presents the concept of "supertaskers," individuals who can multitask without incurring the usual cognitive costs, while also addressing the pressures of digital tools that promote constant task-switching. The conversation underscores the importance of focusing on deep work and offers actionable solutions for reclaiming attention at individual, organizational, and societal levels, revealing that in a world of perpetual distraction, deliberate focus emerges as a critical asset.