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21 Apr 2021
15m

Vol.11 FILA为什么能让安踏逆袭？

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商业就是这样

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本期播客节目探讨了安踏通过收购 FILA 实现惊人转型的经历，强调了品牌成功背后的经营模式、设计语言和管理体系，并分析了安踏如何通过多品牌战略迅速成长为全球运动服饰行业的领导者。节目强调，安踏的成功在于其持续的品牌整合和创新，及对市场变化的敏锐反应，展现出其商业发展的无限潜力。
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