This podcast episode delves into the intricacies of PPC advertising for Amazon sellers, addressing common questions and concerns regarding TACoS and ACoS while highlighting the significance of effective keyword targeting. The speakers elucidate how high bids, low conversion rates, and poor SEO can adversely affect advertising costs, emphasizing that leveraging PPC not only fuels sales growth but also proves more cost-effective compared to other platforms. They cleverly illustrate the value of targeting seemingly unrelated high-volume keywords by likening it to grocery shopping, where customers often purchase unexpected items, thereby revealing a strategy for expanded sales opportunities.
