Morgan Palmer, ABMP’s digital marketing coordinator, tells us how to use social media as an effective marketing tool for your practices. We break this podcast down into three sections: beginners [2:54], intermediate [11:48], advanced [15:24]. Morgan tackles the hard questions: Should you have two separate accounts: personal vs. business? What’s the number one site to be on? How often should you post? What’s the difference between content creation and content curation? How should you use hashtags? What’s content planning? Should you create a “story” or post? Should you experiment with newer platform, like TikTok and Clubhouse? And how do you create graphics? We close with questions on etiquette.

Morgan is the digital marketing coordinator for ABMP. She received her degree from St. Edward’s University in Digital Media Management and has since become a full-time marketing geek. As a millennial in the field, she grew up alongside the growth of social media and jokes that it is her second language.

Resources:

Hooper, Lydia. “Top 8 Canva Alternatives for Infographics.” February 8, 2021. https://venngage.com/blog/canva-alternatives

Verma, Pooja. “21 Free Canva Alternatives with Better Template and Design Features.” Last modified April 22, 2021.

This podcast sponsored by:    

Anatomy Trains: www.anatomytrains.com       

CBD Clinic: www.cbdclinic.co      

(se) Connect: https://network.structuralelements.com    

Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.      

Website: anatomytrains.com         

Email: info@anatomytrains.com    

Facebook: facebook.com/AnatomyTrains     

Instagram: Instagram.com/anatomytrainsofficial       

YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA          

CBD Clinic products are the first nonprescription, over-the-counter topical medications that combine authorized active pharmaceutical ingredients and CBD enriching emollients such as hemp extract. Visit cbdclinic.co to get a sample and start feeling the difference for yourself today. Join our private Facebook group and connect with other massage therapists and HCPs using CBD Clinic products already.      

Website: www.cbdclinic.co     

Email: info@cbdclinic.co     

Phone: 303-223-0863     

Facebook: www.facebook.com/groups/CBDCLINIC     

Instagram: @officialcbdclinic     

YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA          

At Structural Elements, we view ourselves as Body Engineers. We evaluate the human body according to its structural integrity and establish proper balance between compression and tension elements. Through identifying patterns in the body, we are able to locate areas of compensation to treat the cause of the imbalance, not the site of pain. Our patients achieve lasting results as we reduce structural imbalances, improve connective tissue health, and re-educate movement patterns. Now, we have taken our education, operations, and communications infrastructure from our franchise company and made it available to the industry through (se) Connect.   

            (se) Connect is the only interdisciplinary knowledge sharing platform that exists in the wellness industry. Participants gain access to treatment tools, business tools, and the ability to connect with other professionals in a variety of modalities. Through our community, massage therapists, physical therapists, chiropractors, athletic trainers, acupuncturists, and others all learn to look at the body through the same lense, which allows for rich discussions on patient care and treatment options. Our training staff brings decades of experience in massage, manual therapy, acupuncture, chiropractic, and business, and we look forward to sharing that with you.   

Website: https://network.structuralelements.com/connect   

Email: team@structuralelements.com   

Facebook: www.facebook.com/structural.elements   

Instagram: www.instagram.com/structuralelements/   

Linkedin: www.linkedin.com/company/structural-elements   

Ep 104 - Social Media: from Beginners to the Advanced with Morgan Palmer

The ABMP Podcast | Speaking With the Massage & Bodywork Profession