Did you know 15 million registered businesses are on the ’Gram? Or that 1 billion people are on the platform and that 50% of them follow at least one business to learn more information? It’s time you take the deep dive into using Instagram to expand your bodywork practice. Elicia Crook, the Rebooking Ninja, breaks down each component of an Instagram account (from bios to feeds, from hashtags to Stories and Reels, and analytics) and lets you know how to drive this “Porsche or Ferrari” of social media.

Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. Elicia is a diploma qualified remedial massage therapist, and uses modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Elicia discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit www.massagechampions.com.

Resources:

Selfie Instructions: https://massagechampions.com/blog/selfie-training-for-massage-therapists/

Sponsors:

Anatomy Trains: www.anatomytrains.com  

CBD Clinic: www.cbdclinic.co      

Handspring Publishing: www.handspringpublishing.com 

(se) Connect: https://network.structuralelements.com    

Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.    

Website: anatomytrains.com           

Email: info@anatomytrains.com        

Facebook: facebook.com/AnatomyTrains   

Instagram: Instagram.com/anatomytrainsofficial      

YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA          

CBD Clinic products are the first nonprescription, over-the-counter topical medications that combine authorized active pharmaceutical ingredients and CBD enriching emollients such as hemp extract. Visit cbdclinic.co to get a sample and start feeling the difference for yourself today. Join our private Facebook group and connect with other massage therapists and HCPs using CBD Clinic products already.            

Website: www.cbdclinic.co        

Email: info@cbdclinic.co    

Phone: 303-223-0863           

Facebook: www.facebook.com/groups/CBDCLINIC    

Instagram: @officialcbdclinic          

YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA   

Handspring Publishing specializes in professional-level books for massage therapists, osteopaths, yoga and Pilates teachers, physiotherapists, and other professionals who use touch or movement to help patients achieve wellness. Handspring Publishing’s books are written and produced to serve the professional and educational needs of health and medical professionals, musculoskeletal therapists, and movement teachers. Its list includes bestsellers like Fascial Stretch Therapy by Chris and Ann Frederick, Fascia: What It Is and Why It Matters by David Lesondak, and the just-published third edition of Pre- and Perinatal Massage Therapy by Carole Osborne, Michele Kolakowski, and David M. Lobenstine. Handspring’s books combine attractive and accessible presentations with an evidence-based approach to writing, including referencing the latest research findings. Authors are drawn from the ranks of highly respected teachers and experts in their area of specialization, including Kelly Bowers, Til Luchau, Robert Schleip, Graham Scarr, Gayle MacDonald, and Carolyn Tague, among others. ABMP members save 20% on regular list prices. Visit handspringpublishing.com and use discount code abmp20 to order. Shipping is free to all addresses in the United States and the United Kingdom. 

Website: handspringpublishing.com 

Email: info@handspringpublishing.com 

Instagram: instagram.com/handspringpublishing 

Twitter: twitter.com/HandspringLtd 

Facebook: facebook.com/handspringpublishing 

YouTube: youtube.com/channel/UCiD4TybAPVTbCL_xvCrwNOQ 

At Structural Elements, we view ourselves as Body Engineers. We evaluate the human body according to its structural integrity and establish proper balance between compression and tension elements. Through identifying patterns in the body, we are able to locate areas of compensation to treat the cause of the imbalance, not the site of pain. Our patients achieve lasting results as we reduce structural imbalances, improve connective tissue health, and re-educate movement patterns. Now, we have taken our education, operations, and communications infrastructure from our franchise company and made it available to the industry through (se) Connect.         

            (se) Connect is the only interdisciplinary knowledge sharing platform that exists in the wellness industry. Participants gain access to treatment tools, business tools, and the ability to connect with other professionals in a variety of modalities. Through our community, massage therapists, physical therapists, chiropractors, athletic trainers, acupuncturists, and others all learn to look at the body through the same lense, which allows for rich discussions on patient care and treatment options. Our training staff brings decades of experience in massage, manual therapy, acupuncture, chiropractic, and business, and we look forward to sharing that with you.        

Website: https://network.structuralelements.com/connect        

Email: team@structuralelements.com         

Facebook: www.facebook.com/structural.elements         

Instagram: www.instagram.com/structuralelements/         

Linkedin: www.linkedin.com/company/structural-elements         

Ep 119 - Instagram Deep Dive with Elicia Crook

The ABMP Podcast | Speaking With the Massage & Bodywork Profession