What are the similarities in running a successful massage practice and a successful skin care practice? More than you might think. In this episode, esthetician and business owner Ella Cressman talks about how delegating parts of her business gave her time to focus on her clients, why rebooking practices are vital to your business’s success, and how to get comfortable in suggestive retail.

Ella Cressman is a licensed esthetician, certified organic formulator, business owner, and absolute ingredient junkie! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.

She has spent many hours researching ingredients, understanding how and where they are sourced, as well as phytochemistry, histological access, and complementary compounds for intentional skin benefits. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several skin care lines, including several successful CBD brands.

Sponsors: 

Anatomy Trains: www.anatomytrains.com 

CBD Clinic: www.cbdclinic.co  

Elements Massage: www.elementsmassage.com

Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.    

Website: anatomytrains.com   

Email: info@anatomytrains.com             

Facebook: facebook.com/AnatomyTrains     

Instagram: www.instagram.com/anatomytrainsofficial

YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA                

CBD Clinic products are the first nonprescription, over-the-counter topical medications that combine authorized active pharmaceutical ingredients and CBD enriching emollients such as hemp extract. Visit cbdclinic.co to get a sample and start feeling the difference for yourself today. Join our private Facebook group and connect with other massage therapists and HCPs using CBD Clinic products already.            

Website: www.cbdclinic.co          

Email: info@cbdclinic.co         

Phone: 303-223-0863         

Facebook: www.facebook.com/groups/CBDCLINIC      

Instagram: www.instagram.com/officialcbdclinic

YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA         

Founded by a massage therapist for massage therapists, the Elements Massage® brand is a network of independently owned and operated studios dedicated to changing lives--including yours! The Elements Massage brand believes massage therapists deserve a supportive team, business and marketing resources, and the chance to learn as much as they want, so many Elements Massage studios offer and reimburse continuing education on an ongoing basis. It's no surprise Elements Massage therapist and client satisfaction leads the industry. That's because from day one, the brand has kept an unmatched commitment to deliver the best therapeutic massage experiences possible for both clients and massage therapists. Elements Massage studios expects the best. So should you. If this sounds like a fit, reach out. Studios are hiring! Visit ElementsMassage.com/ABMP for more information.

Website: elementsmassage.com/ABMP

Facebook: www.facebook.com/elementsmassage

Instagram: www.instagram.com/elementsmassage

Youtube: https://www.youtube.com/channel/UCXLHkAYMgmA6_MJ8DSEZm-A

Disclaimer:

Each Elements Massage® studio is independently owned and operated. Franchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated studios, including hiring, direction, training, supervision, discipline, discharge, compensation (e.g., wage practices and tax withholding and reporting requirements), and termination of employment. Elements Therapeutic Massage, LLC (ETM) is not involved in, and is not responsible for, employment and personnel matters and decisions made by any franchise owner. All individuals hired by franchise owners’ studios are their employees, not those of ETM. Benefits vary by independently owned and operated Elements Massage® studios. Elements Massage® and Elements Massage + design are registered trademarks owned by ETM.

Ep 149 – Find a Hole and Fill it: Achieving Comfort in Retail Sales with Ella Cressman

The ABMP Podcast | Speaking With the Massage & Bodywork Profession