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21 Jul 2022
35m
零售的哲学:当我在便利店打工时,我在学什么
奇想驿 by 产品沉思录
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本期播客节目讲述了作者在 7-Eleven 便利店的实习经历,以及从铃木敏文著作中获得的启发。作者认为,铃木敏文对顾客需求的洞察非常深刻,能够创造性地解决问题,并且对顾客心理有极为精准的洞察。铃木敏文认为,消费者热衷于消费新鲜事物,商家应该满足顾客的心理需求,此外铃木敏文也提出“工作是陪伴你一生的能力,不要依赖公司”。
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