This podcast episode delves into the evolving landscape of e-commerce, focusing on Amazon's fee adjustments and their effects on seller strategies as well as the importance of diversifying revenue streams. Burak discusses the necessity for sellers to adopt flexible inventory management techniques, explore alternatives like Fulfilled By Merchant (FBM), and embrace new marketplaces such as TikTok Shop and Temu. He emphasizes the significance of strategic planning for the Q4 season amidst rising fees, advocating for a thorough analysis of logistics costs and long-term brand building through dedicated platforms. The overarching message reinforces the need for sellers to adapt and innovate in the face of changing market dynamics.