30 Aug 2024

20Growth: Uber's Expansion Playbook for Scaling from 10 Cities to $10BN in Revenue | How Uber Acquired 1M Drivers | How Uber Solved the Chicken and The Egg Problem in New Markets and What Uber Would Be Like with Travis Still There with Scott Gorlick

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

This podcast episode provides an in-depth look at Uber's early driver acquisition and expansion strategies while highlighting significant challenges, including regulatory hurdles and competition. Scott discusses how Uber overcame initial obstacles by implementing effective measures such as a guaranteed hourly wage for drivers, referral programs, and transitioning to scalable strategies, ultimately culminating in the launch of UberX. He reflects on the leadership style of Travis Kalanick, the importance of metrics for retention and growth, and acknowledges past mistakes while stressing the need for focus and humility in the company’s journey.

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