On this episode of Amazon Made Simple, Izabella Ritz is joined by Victor Dwyer as the two talk about boosting traffic to products listed on Amazon. Victor started out as a website developer but quickly got into marketing due to his interest in how the human brain works.

Victor believes that the cost-per-click (CPC) on Amazon is only going to increase. Therefore it is critically important that sellers learn about using external traffic to boost their Amazon rankings.
In this episode, he discusses the difference between CPC on Amazon and Google Ads and why external traffic is better. He also mentions three valuable tips that can help sellers launch Amazon campaigns.