On this episode of Amazon Made Simple, Izabella Ritz hosts private label legion Norm Farrar, aka the “Beard Guy,” who shares some insider tips and tricks he learned on his Launch journey that can drive more sales.

Norm highly believes in press releases and mentions how you can use this old-school technique to drive more traffic and reach new heights. He has a knack for understanding how simple techniques can become highly effective for your Amazon business just by altering a few aspects.

In this episode, Norm discusses the old school keyword and SEO tips that you will not find anywhere else, and they are so simple it’s almost silly to talk about. He emphasizes how his approach can be even more crucial than the product for making a profit.