Episode #51: Fundamentals of PPC With Noemi Bolojan

This podcast episode features Noemi Bolojan, an Amazon PPC expert, who shares her transformative journey from the music industry to mastering Amazon's advertising landscape. She outlines key strategies such as Protect, Conquer, Rank, Dominate, and Discover, which empower sellers to optimize their PPC campaigns effectively. Noemi stresses the importance of budget management, the complexities of targeting competitors, and the necessity of remaining vigilant in the ever-evolving Amazon advertising environment, ultimately guiding sellers toward long-term success on the platform.