This podcast episode delves into the complexities and opportunities that come with expanding an ecommerce business into Europe, likening it to opening a Pandora's box. Experts Vincenzo Toscano and Piero Perera discuss key strategies for navigating the European market, focusing on the UK as a gateway, the advantages of using Amazon Transport Service for seamless expansion, and the Netherlands as a strategic hub for logistics. They also highlight critical considerations like VAT regulations, compliance requirements, and cash flow advantages, effectively guiding brands through the intricacies of flourishing in the European ecommerce landscape.
