This podcast episode delves into the multifaceted challenges posed by AI-generated deepfakes, focusing on the industry's response through self-regulation and open-source tools, the complexities of distribution across social media platforms, the ambiguous legal landscape surrounding deepfakes, and the critical balance between free speech and the harms inflicted by misinformation. The hosts underscore the necessity for both technological solutions and heightened media literacy to tackle the evolving threat of deceptive content effectively.