Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.

Tommy and Dave cover:

Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential
The importance of posting consistently to build a strong social presence
How using video content on LinkedIn can accelerate trust-building with your audience

Timestamps

(00:00) - - Intro to Tommy
(06:52) - - Why You Should Focus on One Core Social Channel
(09:05) - - LinkedIn Success Using Just Text
(11:15) - - How to Get More Audience Data through Posting Frequently
(14:20) - - The Best Niche Content for Target Audience Engagement
(18:17) - - Why Honesty is Important in Building an Audience and Network
(23:26) - - Podcast ROI Beyond Sales and Downloads
(24:09) - - Balancing Evergreen and Timely Content
(31:11) - - Challenges and Trade-offs of Scheduled Social Media Posts
(33:45) - - How to Focus on Client Success
(37:50) - - How to Grow Followers and Relevance on LinkedIn
(40:42) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy
(45:14) - - How to Create Video Content for LinkedIn
(48:56) - - Why Diverse Perspectives are Important in Business
(49:53) - - How to Use Social Media for Business Growth

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#171 Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)