How Perplexity AI Can Improve Your Amazon Product Launch Strategy

This podcast episode critically examines the role of AI in product development by testing Perplexity.ai, an AI tool that cites its sources, highlighting its strengths and limitations. While the speaker acknowledges the tool's potential to generate insights for product launches, such as identifying market trends and developing branding strategies, he underscores the irreplaceable value of human expertise in understanding customer needs and industry nuances. Ultimately, the episode posits that while AI can enhance research efforts, it should complement rather than replace human knowledge and judgment.