About the Guest(s): Marc Andre is a seasoned entrepreneur and online business expert who entered the world of website creation and monetization back in 2007. With a background as an auditor for a finance company, he shifted his focus to developing websites and creating digital products that cater to various industries, including web and graphic design, photography, and personal finance. Marc boasts six-figure exits from flipping websites and has a track record of building online assets through small, strategic wins. He currently operates Flipmysite.com, where he offers insights on buying, fixing, and selling websites.

Summary: In this episode of the How to Exit Podcast, Ronald Skelton welcomes Marc Andre of Flip My Site to share his wealth of experience in the niche of online business acquisitions, particularly in the realm of websites. Marc delves deep into the intricacies of creating, growing, and flipping websites, while also providing invaluable advice on monetization strategies beyond just advertisements and affiliate marketing. The conversation unfolds as Marc retraces his journey from starting his first blog in 2007 to realizing the potential in growing and selling digital properties. The duo discusses the volatility of relying on organic traffic and the importance of diversifying revenue streams to mitigate risks associated with search engine updates. Marc's conservative yet effective approach to website investment entails looking for opportunities in topics he is familiar with, emphasizing the long-term growth over quick flips.

Key Takeaways:

Building online assets and flipping websites can be a strategic approach for consistent financial growth, focusing on small wins rather than seeking million-dollar exits.
Diversification of revenue streams is crucial for website stability, with digital products offering a viable alternative to ad revenue and affiliate marketing.
Starting a website involves selecting a suitable domain, creating valuable content, and gradually building traffic using strategies such as social media, guest blogging, and SEO.
Implementing an email list strategy for a website significantly enhances the potential for direct marketing and repeat customer engagement.
Marc emphasizes the need to work on topics of personal interest, ensuring the website growth journey aligns with the entrepreneur's knowledge and passion areas.

Notable Quotes:

"I enjoyed growing the site a lot more than I enjoyed the client work."
"My goal is basically just working on small internet businesses and kind of stringing together a bunch of small wins."
"One of the best things that you can do to protect yourself is have those other types of revenue streams."
"One of the first posts I linked out to a bunch of resources ... and a lot of those people wound up sharing it on Twitter or other social platforms, which helped me get some traffic to the site."

Watch it on Youtube: https://youtu.be/OjJ4VK7m-s8

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Contact Marc on
Linkedin: https://www.linkedin.com/in/marc-andre-a75927181/
Website: https://flipmysite.com/
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-Why IT ExchangeNet?
Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match.

"Out of all of the brokers I've met, this team has the most experience and I believe the best ability...

E178: Building and Monetizing Websites: Insights from a Website Flipper, Marc Andre

How2Exit: Buy, Don't Build - M&A of Small Businesses