In this podcast episode, Andrew Wilkinson and Chris Koerner dive into a variety of startup ideas. Koerner presents several intriguing business concepts, such as using Facebook Reels for lead generation, establishing a programmatic SEO agency as an alternative to traditional franchises, creating an AI tool to repurpose viral content, and designing a business model around lifetime warranties like those offered by Shady Rays. They also emphasize the significance of recovering abandoned carts through phone calls for Shopify stores and explore the often-ignored marketing potential of Facebook. The discussion delves into the complexities of lead generation businesses and the unpredictable nature of social media algorithms, even featuring a surprising Twitter exchange between Wilkinson and Elon Musk.