This podcast episode delves into the essential role of keyword research for Amazon sellers, emphasizing the superiority of first-party data sourced directly from Amazon. Andrew and Steven discuss how leveraging tools like Amazon’s autofill, Brand Analytics, and performance reports can provide invaluable insights into search trends and customer behavior. They contrast this with third-party tools, such as Helium 10 and Datadive, that, while useful, may lack the accuracy of first-party data. The episode also underscores the process of keyword harvesting to optimize campaigns for product launches, urging sellers to utilize comprehensive data to enhance their visibility and performance on the platform.
