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27 Aug 2024
1h 20m

No.162 对谈浣昉：热爱生活才会有品牌

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三五环

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本期播客节目深入探讨了有赞 COO 浣昉的职业历程与新消费趋势，强调品牌经营需要更加关注用户需求和情感价值。在经历了三种消费浪潮的变迁后，浣昉指出，成功的品牌不仅要具备忠诚度和复购率，还需洞察市场变化，回归商业本质，适应消费者不断变化的内心需求，以实现情感与理性的有效结合。
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