The future of programmatic 2024

This podcast episode delves into the evolving landscape of programmatic advertising, emphasizing the challenges and opportunities surrounding cookieless solutions, transparency, sustainability, and the ongoing shift towards walled gardens. Industry experts highlight the need for advertisers to adopt proactive strategies that leverage data responsibly while addressing the environmental impact of their advertising practices. Despite the hurdles presented by the impending cookie-less future and the complexities of programmatic transparency, the episode reassures listeners that a well-strategized approach can unlock significant potential within both the walled gardens and the open web, making adaptability key for future success.